I bought a USBTiny AVR programmer on eBay for about A$8 posted.
Above, the seller's pic of the package.
It is almost always the case that the ISP headers on the programmer use the standard pinout published by Atmel, and in that case the supplied ISP cables need to be pinned pin for pin, ie pin 1 to pin 1 etc.
If you look carefully at the pic, the key is towards the top of the pic which means pin 1 on the right hand plug is towards the viewer and pin 1 on the left hand plug is away from the viewer. The cable does not connect pin 1 to pin 1, and as a consequence the package did not work.
There is more than one way to connect these plugs, and above is one way that does connect pin 1 to pin 1, and the cable and USBTiny work. Though the seller has been told of this defect, he continues to sell the item with the pic of the defective cable.
One wonders how many thousands of these things are and will be sold with this defect.